Accessible Content Shared Through Social Media

Tuesday, March 26, 2019
1:00 PM - 2:30 PM Eastern Time Zone


The use of social media by federal agencies has become widespread across the federal government. Agencies use social media to promote their mission and to engage members of the public. This webinar will cover how federal agencies can implement social media in an accessible manner. Representatives from the National Institutes of Health (NIH) will share their experiences in ensuring access to various social media sites and platforms. NIH maintains over 60 Facebook pages, 40 YouTube channels, 13 Flickr pages, and numerous Twitter accounts.

The presenters will provide an overview of social media techniques, address common questions, review access issues and solutions, and offer best practices and techniques for making content accessible on various social media platforms, including Facebook, Flickr, Google+, Twitter, and YouTube. They will also cover internal guidance that NIH has developed and other resources on the subject that are available.

Questions can be submitted in advance of the session or can be posed during the live webinar. This session is intended for those involved in generating social media content for government agencies as well as other entities.

Continuing Education Recognition Available

Certificate Credit hours
Certificate of Attendance 1.5


Jennifer Dorsey, Social Media Coordinator, NIH National Cancer Institute

Gary Morin, Program Analyst, NIH Office of the Chief Information Officer

Questions for presenters:

1 What tips do you have for making content accessible thru social media, in particular with Facebook content and LinkedIn content. What tools are available in these portals to allow government agencies to post content that is accessible? Do these tools, if any, have to be enabled? What options are there to add ALT TEXT to picture posts, for example, or to add closed captioning to videos posted to Facebook?
2 Twitter timeline widgets added to a website cause color contrast issues that can only be fixed by Twitter because they lock out style changes. Any experience working with Twitter to make their content accessible? Their developer forums have not been helpful.
3 I run social media account for a government agency where there are many additional editors who create content. I argue that they should not be using text on images for posts on Instagram or Facebook because it is not easy for some people to read. I don't know enough about screen readers and the like to give them an intelligent argument about that portion of it. I'd love to have an easily understandable explanation that I can share with other editors about why this is not a best practice.
4 How do you handle 508 compliance on videos that you're posting on Facebook, twitter, Instagram, etc?
5 We have been experimenting with Facebook Live videos, and paid a live captioner during our first video, but it was expensive and many organizations don't have our budget. How can we provide a cheaper alternative for live videos?
6 If we are unable to provide captioning for a live multimedia video, how long do we have to post a version that is captioned? Where do we have to publish and announce that version?
7 Is there any way to make audio podcasts 508 compliant? Does providing an accompanying transcript qualify as making it 508 compliant?
8 What is a FREE way to do live captions on talks or QandA done live from national parks on facebook or periscope? Do we have to do live captions on live ranger-led videos from national parks?
9 What captioning software is available for open captioning of video clips that will be posted to various social media platforms.

Session Questions

This session is accepting questions from registered users. After you have registered to participate in this session you can submit your questions on your Account Manager page. Please note: the number of questions will be limited and submissions will be closed well before the session starts to provide time to prepare answers.

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