Accessible Social Media 2.0 (Co-listed with ADA Audio Conference Series)

Tuesday, March 15, 2022
2:00 PM - 3:30 PM Eastern Time Zone


Organizations, businesses, and public entities use social media to promote their products and mission as well as to engage members of the public. This webinar will cover how social managers and other staff can create and publish content for social media in a manner that is accessible to individuals with a variety of disabilities (vision, auditory, motor, and cognitive). The speaker will provide an overview of the basics of making content accessible on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Learn tips beyond the basics such as tips on writing alt text, ensuring language is accessible, and testing your own content. Participants will have an opportunity to ask the speaker questions following the presentation.

This session is co-listed with the ADA Audio Conference Series. Registration is only needed once to attend. You do not need to register under both programs.

Continuing Education Recognition Available

Certificate Credit hours
Certificate of Attendance 1.5


Alexa Heinrich, Social Media Manager, St. Petersburg College

Questions for presenters:

1 Are there certain defaults that you can set for accessibility of social media?
2 How descriptive does alt text need to be?
3 How do you upload captions or audio description files to a video in youtube?
4 Are there legal or ADA requirements for youtube, vimeo, and other video platforms to have a video player that can display closed captions and audio descriptions?
5 Is there an easy to use technology option or plug in that social media and content providers (like Twitter or instagram) to add captions and/or audio descriptions to their videos? I'm constantly asking Tweeters who post videos to add captions for their Deaf and Hard of Hearing viewers. it sometimes works but find many ask for what options or how.

Session Questions

This session is accepting questions from registered users. After you have registered to participate in this session you can submit your questions on your Account Manager page. Please note: the number of questions will be limited and submissions will be closed well before the session starts to provide time to prepare answers.