Almost everyone is currently a Web author. Having access to online interactions is no longer optional but an essential part of participating in society. Not everyone can be made aware of, learn, understand and be motivated to apply Web accessibility guidelines no matter how hard we try. However, almost everyone that creates Web content or Web applications and services uses authoring tools, component toolkits and development systems. This session will discuss how authoring and development tools can be designed to support the creation of accessible content, even by authors who are neither motivated nor knowledgeable about accessible Web content guidelines.